↳ Haider Bin Shafique
Senior Vice President Sales and Commercials
Haider Bin Shafique is a seasoned business leader with a career spanning FMCG, automotive, and business automation across international markets. He completed his early education at The British School and earned his bachelor’s degree from Coventry University, UK. Haider started his career at Silverow UK, where he gained expertise in business automation, a skill he later applied at NavSon London in FMCG sales, optimizing operations and driving significant commercial impact. His transition to the automotive industry with Vauxhall UK and PSA Group France provided him with hands-on experience in automotive sales, after-sales services, and customer experience management.
After moving to Pakistan, Haider joined ISSM—now WAI Industries—at its earliest stages, playing a crucial role in shaping its growth and direction. Starting as Head of Sales, he helped build the company’s foundation in AI-driven solutions and enterprise automation. His leadership and strategic vision led to his promotion as Senior Vice President of Sales and Commercials, where he continues to drive business expansion, innovation, and commercial success, leveraging his global expertise to position WAI Industries as a market leader.